Champion Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @asburyuniversity on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of AsburyGives 2023 will help you gain more followers, recognition, and traction in advance of AsburyGives 2023.

Use #AsburyGives, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Asbury University, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Asbury University shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @AsburyUniv’s Twitter account.

Tell your followers that you are fundraising for AsburyGives 2023. Share your story about why you invest in Asbury University. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @AsburyUniv handle and #AsburyGives to further spread the word. Show that you are a part of AsburyGives 2023 by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during AsburyGives 2023)!

Sample Twitter Posts

  • Mark your calendars for April 20-21 for AsburyGives 2023 to join me in supporting Asbury University. Find out more at! #AsburyGives

  • Are you ready to be a part of AsburyGives 2023? It’s a day to invest in Asbury University's Christ-centered education! #AsburyGives

  • Together we can make a big impact during AsburyGives 2023! Give today at #AsburyGives

  • AsburyGives 2023! Join me in preparing the next generation of servant-leaders to share the love of Christ in their chosen profession and in communities around the world. Donate at #AsburyGives

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for AsburyGives 2023!

Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the area that you are supporting is a part of AsburyGives 2023. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of AsburyGives 2023 so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the Date: AsburyGives 2023 is April 20-21! You can be part of advancing the mission of Asbury University by giving to your favorite area. Visit to find out more.

  • Let’s show Asbury University that we are full of generosity! On April 20-21, join me in supporting Asbury’s Christ-centered education that cultivates both the minds and hearts of students. Give during AsburyGives 2023 at

  • On April 20-21, give where your heart is! Join me in preparing the next generation of servant-leaders to share the love of Christ in their chosen profession and in communities around the world. To donate during AsburyGives 2023, go to

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after AsburyGives 2023

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before AsburyGives 2023

Subject: Join me in Supporting AsburyGives 2023


I am excited to announce that I am supporting Asbury University during AsburyGives 2023 by taking on the role of a fundraising champion. Learn more at

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]

Thank you for supporting me and Asbury University!

During AsburyGives 2023

Subject: AsburyGives 2023 is here!

Hi [first_name],

TODAY is the day! My goal is to raise $[YOUR FUNDRAISER GOAL] in support of Asbury University, but I can’t reach my goal alone.

Please join me in investing in the mission of Asbury University by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about AsburyGives 2023!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe AsburyGives 2023 is almost over?

Let’s show Asbury University that we are full of generosity! Join me in preparing the next generation of servant-leaders to share the love of Christ in their chosen profession and in communities around the world.

Donate at

Thank you again!

After AsburyGives 2023

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during AsburyGives 2023. We were able to make a big impact for Asbury University as together we raised $[AMOUNT RAISED IN YOUR FUNDRAISER]!

Thank you for your generosity!